Noah Shebib is a world-renowned Grammy Award-winning producer, Co-Founder of OVO, and a cultural icon. Diagnosed with Multiple Sclerosis in his 20s, he has become a vocal advocate for the role cannabis can play in improving quality of life for patients.

The Bullrider Strain:

• A legendary Canadian cultivar, now produced under GACP/EU-GMP standards.
• Unique cannabinoid and terpene profile.

Bullrider is more than a strain - it’s Noah’s personal story of finding relief and resilience. His lived experience bridges culture and medicine, offering UK patients an authentic, trusted pathway to treatment.

Bullrider, formerly BLLRDR, is cannabis brand house Robes Cannabis Inc. Bullrider, a cannabis lifestyle brand and retail experience co-founded by the Grammy award-winning producer behind Drake's signature sounds, Noah 40 Shebib.

Bullrider is named after the Afghani Bullrider strain, as well as history with activists, artists, and musicians alike since 2004. Noah found freedom in the strain that allowed him to continue his craft, and sought to bring the experience to the masses. Our design team worked intimately with the co-founders to bring their true vision and culture to life.

Bullrider has existed for and because of continual improvement. It’s helped people do more and feel better.

It’s here as a result of endless engineering, tinkering and creativity. There is something deep within our DNA that drives us daily.

At the heart of Bullrider is the convergence of street art, hip-hop and limited premium cannabis product offering.